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The Axis Group

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About The Founder


Early Stage Consulting.  Mike currently works with and invests in growth companies primarily in the areas of strategy, sales messaging, training and sales infrastructure.  This often entails determining where a company is in the Crucible and deciding which levers can be pulled for short term results while also building for the future. 


Growth Business Ownership.  Mike co-founded EnablePath, a systems integrator. The firm enjoyed rapid growth and completed over 800 projects en route to achieving the highest possible partner designation - Platinum.  As President, Ladd managed the overall business including strategy, sales, finance, operations, partnerships and human resources.  Mike oversaw the acquisition of EnablePath by multi-national IT services provider Birlasoft.

Leading Sales & Marketing, Mid Stage Growth Company.  Mike served as Vice President of Sales and Marketing for a VC backed provider of disaster recovery hardware and software.  This organization of 50+/- employees was early in the Crucible.  Mike implemented a sales process, sales tools, training, various forms of automation and a renewed channel strategy.   

Creating a Sales Enablement Department, Enterprise Software.  This 1600 person company had enjoyed rapid growth and success, but remained in the middle of the Crucible.  Ladd built and managed the Sales Enablement team responsible for the worldwide management of all sales productivity programs including sales training, sales tool development, sales management effectiveness, sales messaging, inside sales, CRM implementation and management and company sales events.  On five occasions Mike was chosen to lead the CEO’s bi-annual leadership conference tasked with cascading the company’s strategic plan and message to the worldwide organization. 

Sales Productivity and Process Training.  Mike developed much of his expertise in sales productivity as an early leader at Sales Performance International (SPI) and McCrory & Company, a Solution Selling© business partner.  Regarded as one of the top trainers in the network, Mike trained over 2000 professionals worldwide with enterprise clients ranging from IBM, Andersen Consulting and Lotus to high growth companies i2 Technologies and PSDI.  Mike also managed the Solution Selling© business partner channel. 

Mike and his family reside in Charlotte, North Carolina. 

Michael Ladd is an entrepreneur, company leader, sales executive and sales enablement veteran with a unique set of skills and experience to help growth companies.  Mike has founded and led a company to a successful exit, led sales teams, served his time in enterprise software in Silicon Valley and trained thousands of sales professionals around the world.  His experience is rooted in sales productivity and he most enjoys helping growth companies establish the framework that enables them achieve success and maturity. Several examples of Mike's experience include:

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