The Axis Group
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Mission, Sales Enablement For SMBs
"I'm not really a sales person. I guess that I am always selling but..."
Most companies are started by people with limited sales and sales enablement experience. Really good, smart people with great ideas and vision shouldn't have their company restrained due to limited exposure to a particular discipline. Statistics verify why mature companies invest in sales enablement:
84% of reps achieve quota at companies with best-in-class sales enablement strategies. -Aberdeen
Sales and marketing misalignment costs businesses $1 trillion each year in decreased sales productivity and wasted marketing efforts. -Hubspot
Sales reps spend up to 43 hours every month searching for information. -Aberdeen
55% of top-performing companies are driving productivity by investing in sales-enablement technology. -Brainshark
Over 50% of CRM projects are considered a failure. -Various
82% of businesses that fail do so because of cash flow problems (sales). -U.S. Bank
SMBs (< 1000 employees) make up over 50% of all employers and represent over 63% of the job growth in the economy. SMB leaders depend on sales growth as much, if not more than mature companies but have confusing, disparate or limited places to turn for help scaling their businesses. And, there are hundreds, if not thousands of technologies adding to the noise by claiming to be some sort of sales enablement.
Our mission is to help growth companies cut through the noise and provide frameworks, tools, context, provocative ideas and topical insight into this predictable set of challenges. Sales Enablement for SMBs!